There are various methods that can be used to identify and recruit affiliates for an affiliate program. Some of these methods include:
Social media influencers are a subcategory of content affiliates who have established a loyal following on social media. Their personal brand has a significant influence over an audience in one or more niches. Social media influencers are effective not only in driving conversions but also in increasing brand awareness by spreading the word about products to their followers. However, the number of followers can sometimes be misleading, so it's better to look at how much engagement their posts generate on average.
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